Our target market:
Total Market
According to Gartner the global RPA market is expected to grow to over £66bn by 2032 at a CAGR of 37.9%. The top 4 vendors have 80% of the Enterprise Market.
Total Available Market Today
We focus on the mid-market companies with 200 - 5,000 employees. We specialise in Automotive, Manufacturing, Legal, Housing and Insurance.
Target Market Today
We expect around 50% of the TAM to be ready for an automation conversation. Focus will be on UK and selected US territories and industries.
NexBotix will acquire 1.4% of the target Intelligent Process Automation market in the UK by 2027, by focussing on finance, HR and document based processes:
ARR
We're targeting mid-market companies with 200-5000 employees. This market is under-served by our main competitors.
We lead with Invoice Processing, as this process always has a positive ROI. Target clients process 50,000 invoices per annum, on average.
Our average ARR is
for a client with 3 automated processes.
Ahead of our competition:
"By 2024, more than 20% new RPA capabilities will be deployed “as a service” in midsize organisations, up from about 1% today."
Gartner
In comparison to our competition, NexBotix is best-placed to take advantage of the midsize market.
15,000 companies in target market
Go-To-Market:
Combined Revenue
The top 100 VARs in the UK had a combined revenue of £19.3bn in 2022. 54% of this revenue was generated by the top 10.
Significant opportunity exists to target further reseller organisations without encountering a conflict of interest.
We have made strategic deals with key players in the VAR market:
10,000 clients #1 VAR in the UK
300 clients BGF backed UK reseller
ISV Channel (to engage)
Partnerships with prominent software providers including Sage, Zendesk, BrightHR, Xero, ServiceNow
Direct sales remains a critical GTM activity.
Our direct sales strategy comprises of three key strands:
- Networking: exploitation of our personal networks, supported by network growth via Social Selling
- Referral: cross division referral and peer-to-peer referrals from within our customer base
- Direct marketing: greater use of paid marketing activities such as Linkedin sponsored content; database marketing and organic social
Direct sales
52% of all of our business to date has been generated via a direct sales model.